At Blue Cross, we’re proud to play a vital role in improving the health of our communities. Both in our core business and through our ongoing community investments, our success is grounded in innovation and collaboration.
Tackling complicated community health challenges requires new approaches that address the interconnectedness of healthy eating, physical activity and healthy environments. We partner with community organizations across the state to find long-term solutions that advance healthy living.
2019 was our most active and successful year to date. We invested nearly $9 million through grants and in-kind services; we engaged 86% of our colleagues in more than 28,000 hours of volunteer service; and we made significant strides to mitigate our own environmental footprint.
Yet, our greatest accomplishments were the meaningful partnerships we forged with our not-for-profit partners across Massachusetts. Together, we:
- Strengthened and grew our Dot Rx healthy living prescription initiative and introduced a high-impact grant program to help launch and scale innovative programs that improve access to nutritious meals, physical activity and healthy environments.
- Developed partnerships to combat systemic issues such as food insecurity and food waste.
- Deepened our relationships with existing partners by lending the skills and talents of our employees through strategic volunteer service.
Additionally, we were proud to align our work with the United Nation’s Sustainable Development Goals to highlight our commitment to responsible stewardship of the environment as we work to achieve a better, healthier and more sustainable future for all of us.
We are grateful to our community partners and our employees for all the time, energy and new ideas they have contributed to this effort. I invite you to read our annual report’s stories highlighting our 2019 accomplishments, and to learn more about our collective impact in our full Corporate Citizenship Report.
Vice President, Corporate Citizenship & Public Affairs
In the CommunityView our 2019 Corporate Citizenship Report
We are committed to caring for our members, improving our industry and transforming our communities
Accelerating healthy living innovation
We help launch and scale programs that improve access to nutritious meals, physical activity and healthy environments
Finding new solutions to systemic challenges
A focus on preventing food waste and making nutritious meals available to those most in need
Building deeper partnerships for greater impact
Energetic volunteers and strong corporate resources contribute to organizations like Camp Harbor View
Advancing sustainability and environmental health
Our business practices are guided by a commitment to responsible stewardship of the environment