B IS FOR EVERYTHING
HEALTH CARE NEEDS TO BE
B is for Blue Cross. B is for Blue Shield.
And B is for being the change health care needs to be.
B is for beating the problem — of opioids, of inequality, of access.
B is for putting humans at the center of health care.
For over 80 years we've made our members the focus of everything we do.
Because standing with you is the most important thing we could ever stand for.
Clarity, answers, action, compassion. They’re what we’re for.
If today’s healthcare system is broken
B is for unbreaking it
If the problem seems too big
B is for beating it
If there’s a worry left unspoken
B is for being heard
Because B is for Blue Cross Blue Shield of Massachusetts. And for being the change we need to be.
That we need you to be
B is for bold ideas and brave choices
Bring it
Because B is for believing every question deserves clarity
Thank you
Every answer should come with action
WHAM!
And that every health plan should be a help plan
YES!
Because when you put humans at the center of healthcare
We’re faster
We’re bolder
Ageless
Fearless
We’re unstoppable
We are Blue Cross Blue Shield. And together, we stand for everything healthcare needs to be.
B IS FOR HEALTH EQUITY
With nearly three million members, we know that individuality is the one thing we all have in common. That’s why we stand for promoting equity and inclusion, for fighting racism, for uniting to build healthy communities.
Because B is for every single one of us.
STANDING STRONG BY STANDING TOGETHER
As the largest not-for-profit health plan in the state, our most important investments are in our members and our communities. Here’s how we’re doing our part.
$200 Million +
The amount we’ve given back this year to communities, members, customers, and clinical partners in response to COVID-19.
28,500
Volunteer hours donated by our associates last year, in communities across Massachusetts.
50
In 2020, we were honored as one of America’s 50 most community-minded companies by Points of Light, the world's largest organization dedicated to volunteer service.
WALKING THE WALK
We are three thousand people helping nearly three million members feel heard, supported, empowered. Just like you, we’re members. So we know firsthand that health care must be inclusive and accessible.
60% of our Board of Directors is composed of women and people of color
Nearly 60% of our Executive Management Team is composed of women and people of color
100% perfect score on the Human Rights Campaign Corporate Equality Index for LGBTQ+ workplaces
1,200+ of our associates participate in diversity-focused community initiatives
B IS FOR HEALTH CARE AS UNIQUE AS YOU ARE
Our job is to remove any barrier between you and the care you need. Every day we help more people access more care, in more ways, than ever before. Connecting you to one of the largest provider networks in the nation is only the start. In our communities, we stand firmly behind local health centers, nonprofits, and community leaders that promote better health access for all.
MORE WAYS TO CONNECT…
The care you need, when you need it.
…TO MORE KINDS OF CARE
We’ve expanded your options because there’s more than one path to health.
B IS FOR BEING CLEAR
Questions should have answers. Complexity should be made simple. Instructions ought to be easy. Obscure situations should be made transparent.
So we have people and tools that can do just that. With Team Blue you have empathy-trained experts, always ready to find answers and connect you to care. And MyBlue is an instant snapshot of your coverage, features, prescriptions and more, on any device you choose.
B IS FOR BEING ON YOUR SIDE
When it comes to measuring success, your positive experience is the only yardstick that matters.
J.D. Power ranked us #1 in member satisfaction among all Commercial Health Plans in Massachusetts, for the 5th year in a row.
5-Star Overall Rating for our Medicare Prescription Drug Plan from the Centers for Medicare and Medicaid Services.
Ranked in the Top 10% in the nation among commercial HMO/PPO Plans by the National Committee for Quality Assurance.
*For J.D. Power 2021 award information, visit jdpower.com/awards